Why Artists and Designers Should Become Content Creators
By Raymond Stone on April 9, 2019
This article is also on Medium.
For the purposes of this post let's first define content creation as output in the form of video, audio, or written media, though other forms of media may fall under the content umbrella.
Creators learn more about their crafts.
Knowing enough to teach forces creators to understand the logic of all creative decisions they make. When following an instructive tutorial, viewers will want to know why the instructor used that color, image, style, layout, etc., which means the instructor needs to thoroughly understand the nuances of art or design before effectively teaching the subject to others. For video tutorial creators, watching their own processes forces self-awareness of those processes, which will lead to natural refinement over time. For podcasts, audio shows, or videos where the host speaks in front of a camera, effectively delivering information to listeners requires a heightened level of knowledge due to the process of constructing that information in a format most digestible to audiences in an age of low attention spans. This ability to organize information also applies to blogs, articles, and other forms of writing.
In this case, content creators don't need to call their self-promotion shameless since their content ideally creates value by either informing, inspiring, entertaining, or all of the above. Content creation optimizes the level of exposure social media channels can provide for artists and designers by increasing opportunities for engagement. Recruiters and other potential business partners will more likely discover those who create content that followers feel compelled to share with others. Not only does shared content spread a creative's brand beyond her/his immediate network, but the content gives that artist or designer more credibility since the public's willingness to share a particular piece of content signals to new potential audience members that the content has value.
Everyone familiar with social media understands the vanity validation: the numbers. “How many followers do I have?” “How many people 'like' each post?” While the vanity numbers tell a story, a more useful form of validation exists: how people interact with a profile's content. This gives artists and designers an idea how much value their content provides for their online communities. Uploading content with creative work maximizes the amount of feedback artists and designers get because it opens their work up to countless potential critics, which can increase the rate in which those artists and designers improve, which will then attract more positive feedback and generate a feedback loop.
In conclusion, content creation can fast track the increase of knowledge, exposure, and improvement for artists and designers.