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Redesigning an eCommerce Brand

eCommerce • Interaction Design • Visual Design • Branding

In search of the worst designed sites on the Web I came across PennyJuice.com, a site for a juice brand that sells its products online. For a brand that relies heavily on online sales, it is in desperate need of both a desktop redesign and a mobile interface. In the comps below I illustrated my attempt to tackle the site's UI and UX issues.

Home page.

Item added to cart overlay.

Who is Penny Juice? page. (Old version)

What is Penny Juice? page. (Old version)

Contact page.

Contact page with errors.

Contact page with confirmation feedback.

Shopping Cart page.

Shipping Information form.

Payment Information form.

Home page (left) with item added to the cart (right).

Who is Penny Juice? page (left) with What is Penny Juice? page (right).

Contact page (left) with errors (right).

Contact page with feedback (left) and Shopping Cart page (right).

Shipping Information page (left) with Payment Information page (right).

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