Redesigning an eCommerce Brand

eCommerce • Interaction Design • Visual Design • Branding

In search of the worst designed sites on the Web I came across PennyJuice.com, a site for a juice brand that sells its products online. For a brand that relies heavily on online sales, it is in desperate need of both a desktop redesign and a mobile interface. In the comps below I illustrated my attempt to tackle the site's UI and UX issues.

Penny Juice eCommerce website redesign home desktop.

Home page.

Penny Juice eCommerce website redesign overlay desktop.

Item added to cart overlay.

Penny Juice eCommerce website redesign users desktop.

Who is Penny Juice? page. (Old version)

Penny Juice eCommerce website redesign about desktop.

What is Penny Juice? page. (Old version)

Penny Juice eCommerce website redesign contact desktop.

Contact page.

Penny Juice eCommerce website redesign contact errors desktop.

Contact page with errors.

Penny Juice eCommerce website redesign contact confirmation desktop.

Contact page with confirmation feedback.

Penny Juice eCommerce website redesign shopping cart desktop.

Shopping Cart page.

Penny Juice eCommerce website redesign shipping information desktop.

Shipping Information form.

Penny Juice eCommerce website redesign payment information desktop.

Payment Information form.

Penny Juice eCommerce website redesign home and item added to cart mobile.

Home page (left) with item added to the cart (right).

Penny Juice eCommerce website redesign users and about mobile.

Who is Penny Juice? page (left) with What is Penny Juice? page (right).

Penny Juice eCommerce website redesign contact and errors mobile.

Contact page (left) with errors (right).

Penny Juice eCommerce website redesign contact confirmation and shopping cart mobile.

Contact page with feedback (left) and Shopping Cart page (right).

Penny Juice eCommerce website redesign shipping and payment information mobile.

Shipping Information page (left) with Payment Information page (right).

<- Redesigning an Author's Website | Designing a Streaming Service App ->

Home > Work > Redesigning an eCommerce Brand