Website Redesign

Overview is a pharmaceutical website by AbbVie focused on LUPRON DEPOT-PED®, a prescription treatment for children with central precocious puberty (CPP). We were tasked with redesigning the website, which included UX & strategy exploration, expanding the site from desktop only to responsive for browser size and device compatibility, and splitting the site into both a patient site and healthcare professional site.

My role.

I led the UX strategy for the patient site. My deliverables included creating the full set of annotated wireframes for both desktop and mobile, creating mobile visual mockups, and updating the sitemap accordingly.

Original website.

AbbVie LupronPED website screenshot of the original home page

Desktop screenshot of the original home page.

The redesign.

AbbVie LupronPED website redesign desktop screenshot of the home page

Desktop screenshot of the redesigned home page.